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  • Genova Smart City

Silver Economy Forum: new life perspectives for the population over 50s

Palazzo della Meridiana will host the 5th edition of the Silver Economy Forum from 14 to 16 November, the first national event dedicated to the business of the over 50s

Also this year the Silver Economy Forum returns to Genoa, the event designed for businesses over 50 which includes a series of meetings, conferences and workshops to understand the changes and draw up a roadmap with experts, economists, companies, public administration and associations on the effect of the demographic transformations underway in order to intercept the future needs of this target.

The silver economy is made up of a very varied and changing range of sectors such as home automation, telemedicine, nutrition and health in the broad sense, but also tourism and leisure with an estimated global value of 15,000 billion euros.

Given the economic importance of this sector, the mission of the Silver Economy Forum is to talk about longevity as a resource and as a source of new investment opportunities for companies, giving visibility and increasing the market that derives from the over 50 target with the aim of establishing a specialized container for the in-depth analysis of the integrated supply chain.

The event will feature institutions, professionals, companies, experts and academics who will address the issues of the world of seniors and the services connected to it, outlining innovative solutions for active and healthy ageing, contributing decisively to making our cities more smart and inclusive.

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